Beauty Should Be Good For You

Beautycounter’s 15% off Sale is happening NOW (Aug. 6th - 12th), so I don’t want you to miss out on this opportunity to test out some products. There is a 60-day return policy so there’s no risk to giving something a try.

In light of the current Friends and Family Sale happening at Beautycounter, I thought now would be a great time to share why I joined Beautycounter, why I believe in this company, why it’s different from others and, of course, my favorite products from their line.

I decided to try Beautycounter around the time of my 30th birthday because I thought it was about time I do more than just wash my face and put on the same lotion I’d been using for the past ten years. At the same time, I had started to become more environmentally conscious of both waste (plastic!!) and the products I was using, like switching to glass containers and more natural cleaning products. 

I’d seen Clare of Fitting It All In post about Beautycounter for a while and thought, if I’m going to make a change then I should go all in and choose a brand that seemed like a better choice for my health. I tried out two products (Dew Skin and Countermatch Adaptive Moisturizing Lotion) and absolutely loved them and the more I learned about the lack of regulation and potential harm from chemicals, the more I appreciated both Beautycounter’s self-regulation and mission to change our laws so every company has to use safer products. 

Chemicals and Regulation

I have assumed that products were generally safe but once I started reading a bit more, I discovered that the FDA hasn’t passed a major law on personal care products since 1983. Say WHAT?! Over 80,000 chemicals are used in products on the market today and most have never been tested for safety. However, the EU bans over 1,400 ingredients because they are either known to cause health issues or they could potentially do so. US companies don’t even have to list all of the ingredients in their products (for example “fragrance” contains many chemicals but is considered a trade secret). 

We put these products on our bodies and our families every day but most people have no idea that they could be harming their health. Some of these toxic chemicals can mess with your hormones, potentially causing infertility, and many of the ingredients in skin and beauty products have been linked to cancer.

Beautycounter has banned the use of more than 1,500 questionable or harmful chemicals through their “Never List” and are completely transparent about all the ingredients in their own products. 

Fighting For Change

Since Beautycounter launched in 2013, we have collectively sent over 135,000 emails, made over 10,000 calls, and held over 1,250 meetings with lawmakers. Advocating for better laws on both the Federal and State levels, Beautycounter has raised the profile of personal-care product legislation. In addition, education is key to Beautycounter and the more people know, the more they will support the passing new legislation and make safer choices for themselves and their families.

To learn more, check out Beautycounter’s Social Mission Report.

Performance of Products

Beautycounter’s mission is get high-performing products made with an industry-leading standard of safety into the hands of everyone. Safety AND performance are key to Beautycounter’s products. Raving reviews of Beautycounter have exploded in number in media outlets over the past year, so don’t just take it from me! I’ll include a blog post soon about my favorite Beautycounter products but, for now, here’s a simple list: Overnight Resurfacing Peel, Dew Skin, Countermatch Adaptive Moisturizer, Countermatch Recovery Sleep Cream, Countermatch Eye Rescue Cream, Countertime Tetrapeptide Supreme Cream (night cream), Countertime Antioxidant Soft Cream (daytime moisturizer), and Countertime Ultra Renewal Eye Cream.

To view my morning makeup routine, check out this IGTV video I made. Lastly, to get a lot more information and my own special deals, join my Facebook Group. You can also comment below or email me at katiewheelerbeautycounter@gmail.com.

In The Press

If you’d like to read more reviews for yourself, here are several articles about Beautycounter that have come out in this past year. There were probably 100 I found, so here are just Beautycounter-specific ones rather than just ones where Beautycounter products appear: 

Refinery29: Why Beautycounter Is The #1 Trending Beauty Brand Of 2018

WWD Beauty Inc Awards: Beautycounter Wins Corporate Social Responsibility Award

Beautycounter on CBS This Morning

Fast Company: The government has no clue what’s in your beauty products. Beautycounter is finding out

The Zoe Report: The Best Beautycounter Products That Dermatologists Order, Too

Angeleno: Pacific Palisades-Based Gregg Renfrew On Her Personal Revolution For Safer Cosmetics

Business Insider: This $69 makeup-removing balm melts grime off my face...

The Zoe Report: Beautycounter’s New Brilliant Brow Gel Is Quickly Becoming A Cult-Fave

FORBES: Beautycounter Introduces Their Grooming Line Just for Guys, Counterman

Countertime In The Press

StyleCaster: Beautycounter’s New Retinol Alternative Is Already Getting Rave Reviews

Business Insider: Beautycounter developed a plant-based version of retinol for its new anti-aging skin-care line — here’s what it’s like to use and why the dupe may be a safer option

The Zoe Report: Beautycounter's New Countertime Line Features the Retinol Alternative You're Starting to See Everywhere


Have you tried any Beautycounter products? What do think?

Do you have any questions about Beautycounter or it's products?

Catching Up... July 2019 Edition

It’s been almost six weeks since my last catch up so I thought it was about time! I already shared my trip to Dallas and San Francisco, so I’m really recapping July at this point. It’s been a fun month but marathon training is picking up so some hard things too!

I spent 4th of July week with my family

I love the Forth of July because it’s the only time of year that my immediate family is all in one place: my mom, dad, little brother, older brother, sister-in-law, two nieces, and even my grandparents! We had a good time just hanging out, playing a little golf, and endlessly passing a ball back and forth with my 3-year-old niece… ha! She loved it. I even had the immense pleasure of sharing a room with her and her older “sister,” their golden retriever Molly, for a night.

Beautycounter launched Countertime

3 years in the making and it’s finally here! Countertime is a new anti-aging (also great for dry skin!) line that uses what we call a “Retinatural Complex” made up of bakuchiol and swiss alpine rose. Bakuchiol is derived from the seeds and leaves of the Asian plant Psoralea corylifolia, and it acts almost identical to retinol — without any of the redness, dryness, peeling, or flaking that's often associated with vitamin A.

There is a great article in the Zoe Report breaking down the line, another in WWD, AND an article in InStyle Magazine. So much good press! Feel free to send me a message at katiebeautycounter@gmail.com with any questions!

Here is a reaction from a fellow consultant:

"It is 100% the best line we've ever made. I adore using it each night - so luxurious, hydrating, and delicious smelling. My skin is so hydrated (no oils or balm required - this takes the place of so many extra products!), even toned and glowing all day! AND, look at how beautiful the glass packaging is! No more plastic + HUGE bottles that will last many months!"

Maddie came to visit

My lovely friend Maddie, who currently lives in Santa Fe, came to visit for the weekend. Sure, she really came to visit her favorite hairdresser but we’ll pretend the pull was me… ;) Just kidding, Maddie. We had one evening here in Denver, which we spent party in downtown Littleton and partly watching a horrible film on Netflix which I did not realize was originally in German and dubbed with English. We about died laughing. On Saturday evening we headed to Colorado Springs to go to Tapateria and, of course, the views. In the morning, we went on a hike that was actually horrendous (solid mile and a half of steep gravely parts we had to slide down… there was some falling) but at least we saw a baby deer?

Marathon training is going well

This weekend I’m going my furthest distance yet: 12 miles! I have to say, I tend to actually enjoy the long runs, but the mid-week runs are always rough. This week I ran 6 miles and I kept stopping to stretch out my legs, my stomach hurt and by the turnaround point my legs just felt so dead. At least I finished? Luckily, I’m focusing on taking this one week at a time and occasionally choosing to do a HIIT workout (or a hike!) in place of a run to keep me from feeling overwhelmed. Any tips from distance runners out there? You can follow along with my training HERE and donate to our fundraising efforts HERE.

Kidney Donor Weekend

This past Saturday, I got to participate in Kidney Donor Athlete weekend, which was a weekend of events geared towards kidney donors. Kidney Donor Athletes is an organization founded by Tracey Hulick. Tracey created KDA because when she was contemplating donation, she had a hard time finding examples of athletes that were able to return to their previous abilities after donation. Now she features athletes on her website and helps both donors and potential donors connect.

Saturday morning, we went on a hike on Mount Falcon Castle Trail. It was a great opportunity to meet some fellow donors in the area and I had a great time talking with a few of the women. There were even people there from other states: Michigan, Maryland and Kansas! That afternoon, we met for pizza and a few more people came that weren’t on the hike so it was nice to see some new faces. They also participated in the Donor Dash on Sunday morning however, I skipped out on that one because I already had quite a long weekend!

I’ve been loving the Bachelorette

When Hannah was announced as the Bachelorette for this season, everyone was incredibly skeptical and many people just didn’t like her. I, however, felt like I related to her so much (minus the pageant queen part… haha) and was really looking forward to her season. Well, she blew me out of the water and I think surprised a lot of people. I think what I’ve admired most about her (other than how she handled Luke on their fantasy suite date…) is how introspective she is about herself and her feelings. She clearly takes the time to work through everything she’s feeling and thinking and then is able to express herself and is honest about it as well. I’m looking forward to the finale!



Are you watching The Bachelorette?

What did you do for the Fourth of July?

What’s a favorite family tradition?

Books I've Read... April, May and June 2019

How have another three months already passed this year?? Well, at least I read some books during them! Anyway, these reviews will prove that my most recent choices did not end up being my favorite books ever (a lot of 2-3 star novels, so bear with me). Hopefully I’ll find some good ones to read soon! Although as an FYI, I am very discerning when it comes to handing out stars. Nothing gets a 5-star review from me unless it was one of the best novels I’ve ever read or one I’d read over and over again. Only 9% of the 741 books on my Goodreads “Read” list have received 5 stars and many of those are based on nostalgia… *insert appropriate emoji face here.*

P.S. If you have any favorite books from the Georgian Era (Pride & Prejudice) or thereabouts, I’d love suggestions!

P.P.S. If you’d like to see all the books I’ve read or my “Want to Read” list, follow me on Goodreads. I HIGHLY recommend using Goodreads to keep track of your books!

Books Read 2019 April May June.jpg

Lilac Girls by Martha Hall Kelly - 4 Stars

While I've read several WWII novels, what thing I loved about Lilac Girls that differentiated it from others that I've read is the inclusion of very different perspectives. When I began to read, I knew the three main characters would cross paths at some point, but it was difficult to understand how throughout most of the novel. While I understood Kasia and Herta's characters, it was Caroline's role in this story that I never fully understood until nearer to the end, although I appreciated her perspective as someone across the Atlantic from the war. I also liked that the author didn't romanticize any of the characters - they all had honest and realistic faults that affected those around them and themselves.

A Curious Matter of Men with Wings by F. Rutledge Hammes - 4 Stars

This book was a gift from a friend who knows the author and not something I would have picked up myself but I ended up enjoying it more than I expected. The writing was very poetic and the whole story a little mysterious. I did struggle to keep focused at times (hence 4 stars instead of 5) but it was interesting to get a glimpse into an entirely different culture and way of life. The writing also made me feel like I was right back in the south, which made reading the novel all that more enjoyable.

China Rich Girlfriend by Kevin Kwan - 4 Stars

China Rich Girlfriend is the second book in the Crazy Rich Asians trilogy, which was made into a movie last summer. I saw the movie before even knowing it was based on a book but I loved the film so I had to read these novels. This one was pretty different from the first as it focused on very different characters although involved most of the same from the first novel.

The Marquess Who Chose Me by Charlotte Fitzwilliam - 3.5 Stars

I do love stories where a man and a women dislike each other due to a misunderstanding and then end up growing to love one another, which is why this book ended up with 3.5 stars. I got a little frustrated by the plot and felt like the “wrapping up” portion was far too quick, which is why I didn’t give it 4 stars.

Without Merit by Colleen Hoover - 3 Stars

I was disappointed in this Coleen Hoover book since I had loved XXX. It took a very long time to get into, although there were some interesting characters. The conflict in the book also felt a little dramatic and I just couldn’t fall in love with Merit, the main character, which I think is key for a great novel. The topics covered in the novel were very important but I didn’t feel they were done as well as they could have been.

The Lord’s Elopement by Madeline St. James - 3 Stars

This story was very short (which is what I wanted in the moment), however also a bit boring. I appreciated that the author took the character to a very different part of London than most of these books take place and introduced a different view of women of “ill repute” as they say. However, it wrapped up far too perfectly but I guess it has to in such a short length!

Keeper (The Morphid Chronicles) by Ingrid Seymour - 3 Stars

While the premise of the book is a story that I would typically enjoy, I felt the characters, plot and world were not well developed. I wanted to know what happened but, at the same time, felt bored and not entirely invested. I never felt like I was getting lost in another world because nothing was quite as descriptive as I would have hoped. I’m hoping the next book in the series will be an improvement!

Ripper (The Morphid Chronicles) by Ingrid Seymour - 3 Stars

I have to say, these books were just not for me. I know most people see Ashby as the villain but I really liked him and was rooting for him even though I had a feeling he would not end up with Sam. I did enjoy a lot of the new characters that were introduced during this novel in the series as well as seeing Sam learn more about her powers. But again, I felt like I was just getting through it to find out what happens at the end.

Weaver (The Morphid Chronicles) by Ingrid Seymour - 2 Stars

Can you tell I’m the type to stick to a commitment? I had to see the series through but the last novel in this trilogy clearly did not improve my view of the series. While, again, I appreciated new characters and the general plot, I felt that a lot of it was distracting such as Finley with a supposed new power that we never actual discover as well as the whole world that Veridan discovers in his cloud of darkness, if you will. Not my favorite.

Hiding a Secret on Seattle's Billionaire Bachelor by Christene Houston- 2.5 stars

I thought this would be entertaining since I love the Bachelor but it was quite disappointing. I guess I should have expected it but it was one of those books where the leads fall in love in less than a minute and everything ends perfectly with very little real drama. While it was was cute and quick, which I wanted at the time, I felt like I was just watching an episode of the Bachelor with a small twist. It didn't feel original. Also, the ending was very unrealistic.

A Sinful Duke She Can’t Refuse by Olivia Bennett - 2 Stars

I literally could not type this tile without laughing. While I appreciated the mystery aspect and solving a long ago crime, the rest of the novel was just too much. Of course, the main characters fall in love immediately and of course there is a damsel in distress. It was just too much and horribly unrealistic.

Ugly Love by Colleen Hoover - 2 Stars

I decided to read Ugly Love because I know Colleen Hoover has quite a following so I felt like I should read more of her books after liking one or two previously. This novel, however, was very hard for me to get into. I think part of the problem was that I listened to the audiobook and hated the voice for Miles. I also think it took a very long time to get to anything deep between Miles and Tate or find out what happened in Miles's past so I kept getting bored. While I do appreciate the actual topic of this novel and the importance of continuing to be vulnerable and to love despite the pain that can come with it, we didn't actually get that topic until the last few chapters.

Any book suggestions?

What have you read lately?