Beauty Should Be Good For You

Beautycounter’s 15% off Sale is happening NOW (Aug. 6th - 12th), so I don’t want you to miss out on this opportunity to test out some products. There is a 60-day return policy so there’s no risk to giving something a try.

In light of the current Friends and Family Sale happening at Beautycounter, I thought now would be a great time to share why I joined Beautycounter, why I believe in this company, why it’s different from others and, of course, my favorite products from their line.

I decided to try Beautycounter around the time of my 30th birthday because I thought it was about time I do more than just wash my face and put on the same lotion I’d been using for the past ten years. At the same time, I had started to become more environmentally conscious of both waste (plastic!!) and the products I was using, like switching to glass containers and more natural cleaning products. 

I’d seen Clare of Fitting It All In post about Beautycounter for a while and thought, if I’m going to make a change then I should go all in and choose a brand that seemed like a better choice for my health. I tried out two products (Dew Skin and Countermatch Adaptive Moisturizing Lotion) and absolutely loved them and the more I learned about the lack of regulation and potential harm from chemicals, the more I appreciated both Beautycounter’s self-regulation and mission to change our laws so every company has to use safer products. 

Chemicals and Regulation

I have assumed that products were generally safe but once I started reading a bit more, I discovered that the FDA hasn’t passed a major law on personal care products since 1983. Say WHAT?! Over 80,000 chemicals are used in products on the market today and most have never been tested for safety. However, the EU bans over 1,400 ingredients because they are either known to cause health issues or they could potentially do so. US companies don’t even have to list all of the ingredients in their products (for example “fragrance” contains many chemicals but is considered a trade secret). 

We put these products on our bodies and our families every day but most people have no idea that they could be harming their health. Some of these toxic chemicals can mess with your hormones, potentially causing infertility, and many of the ingredients in skin and beauty products have been linked to cancer.

Beautycounter has banned the use of more than 1,500 questionable or harmful chemicals through their “Never List” and are completely transparent about all the ingredients in their own products. 

Fighting For Change

Since Beautycounter launched in 2013, we have collectively sent over 135,000 emails, made over 10,000 calls, and held over 1,250 meetings with lawmakers. Advocating for better laws on both the Federal and State levels, Beautycounter has raised the profile of personal-care product legislation. In addition, education is key to Beautycounter and the more people know, the more they will support the passing new legislation and make safer choices for themselves and their families.

To learn more, check out Beautycounter’s Social Mission Report.

Performance of Products

Beautycounter’s mission is get high-performing products made with an industry-leading standard of safety into the hands of everyone. Safety AND performance are key to Beautycounter’s products. Raving reviews of Beautycounter have exploded in number in media outlets over the past year, so don’t just take it from me! I’ll include a blog post soon about my favorite Beautycounter products but, for now, here’s a simple list: Overnight Resurfacing Peel, Dew Skin, Countermatch Adaptive Moisturizer, Countermatch Recovery Sleep Cream, Countermatch Eye Rescue Cream, Countertime Tetrapeptide Supreme Cream (night cream), Countertime Antioxidant Soft Cream (daytime moisturizer), and Countertime Ultra Renewal Eye Cream.

To view my morning makeup routine, check out this IGTV video I made. Lastly, to get a lot more information and my own special deals, join my Facebook Group. You can also comment below or email me at katiewheelerbeautycounter@gmail.com.

In The Press

If you’d like to read more reviews for yourself, here are several articles about Beautycounter that have come out in this past year. There were probably 100 I found, so here are just Beautycounter-specific ones rather than just ones where Beautycounter products appear: 

Refinery29: Why Beautycounter Is The #1 Trending Beauty Brand Of 2018

WWD Beauty Inc Awards: Beautycounter Wins Corporate Social Responsibility Award

Beautycounter on CBS This Morning

Fast Company: The government has no clue what’s in your beauty products. Beautycounter is finding out

The Zoe Report: The Best Beautycounter Products That Dermatologists Order, Too

Angeleno: Pacific Palisades-Based Gregg Renfrew On Her Personal Revolution For Safer Cosmetics

Business Insider: This $69 makeup-removing balm melts grime off my face...

The Zoe Report: Beautycounter’s New Brilliant Brow Gel Is Quickly Becoming A Cult-Fave

FORBES: Beautycounter Introduces Their Grooming Line Just for Guys, Counterman

Countertime In The Press

StyleCaster: Beautycounter’s New Retinol Alternative Is Already Getting Rave Reviews

Business Insider: Beautycounter developed a plant-based version of retinol for its new anti-aging skin-care line — here’s what it’s like to use and why the dupe may be a safer option

The Zoe Report: Beautycounter's New Countertime Line Features the Retinol Alternative You're Starting to See Everywhere


Have you tried any Beautycounter products? What do think?

Do you have any questions about Beautycounter or it's products?