Beautycounter

Beauty Should Be Good For You

Beautycounter’s 15% off Sale is happening NOW (Aug. 6th - 12th), so I don’t want you to miss out on this opportunity to test out some products. There is a 60-day return policy so there’s no risk to giving something a try.

In light of the current Friends and Family Sale happening at Beautycounter, I thought now would be a great time to share why I joined Beautycounter, why I believe in this company, why it’s different from others and, of course, my favorite products from their line.

I decided to try Beautycounter around the time of my 30th birthday because I thought it was about time I do more than just wash my face and put on the same lotion I’d been using for the past ten years. At the same time, I had started to become more environmentally conscious of both waste (plastic!!) and the products I was using, like switching to glass containers and more natural cleaning products. 

I’d seen Clare of Fitting It All In post about Beautycounter for a while and thought, if I’m going to make a change then I should go all in and choose a brand that seemed like a better choice for my health. I tried out two products (Dew Skin and Countermatch Adaptive Moisturizing Lotion) and absolutely loved them and the more I learned about the lack of regulation and potential harm from chemicals, the more I appreciated both Beautycounter’s self-regulation and mission to change our laws so every company has to use safer products. 

Chemicals and Regulation

I have assumed that products were generally safe but once I started reading a bit more, I discovered that the FDA hasn’t passed a major law on personal care products since 1983. Say WHAT?! Over 80,000 chemicals are used in products on the market today and most have never been tested for safety. However, the EU bans over 1,400 ingredients because they are either known to cause health issues or they could potentially do so. US companies don’t even have to list all of the ingredients in their products (for example “fragrance” contains many chemicals but is considered a trade secret). 

We put these products on our bodies and our families every day but most people have no idea that they could be harming their health. Some of these toxic chemicals can mess with your hormones, potentially causing infertility, and many of the ingredients in skin and beauty products have been linked to cancer.

Beautycounter has banned the use of more than 1,500 questionable or harmful chemicals through their “Never List” and are completely transparent about all the ingredients in their own products. 

Fighting For Change

Since Beautycounter launched in 2013, we have collectively sent over 135,000 emails, made over 10,000 calls, and held over 1,250 meetings with lawmakers. Advocating for better laws on both the Federal and State levels, Beautycounter has raised the profile of personal-care product legislation. In addition, education is key to Beautycounter and the more people know, the more they will support the passing new legislation and make safer choices for themselves and their families.

To learn more, check out Beautycounter’s Social Mission Report.

Performance of Products

Beautycounter’s mission is get high-performing products made with an industry-leading standard of safety into the hands of everyone. Safety AND performance are key to Beautycounter’s products. Raving reviews of Beautycounter have exploded in number in media outlets over the past year, so don’t just take it from me! I’ll include a blog post soon about my favorite Beautycounter products but, for now, here’s a simple list: Overnight Resurfacing Peel, Dew Skin, Countermatch Adaptive Moisturizer, Countermatch Recovery Sleep Cream, Countermatch Eye Rescue Cream, Countertime Tetrapeptide Supreme Cream (night cream), Countertime Antioxidant Soft Cream (daytime moisturizer), and Countertime Ultra Renewal Eye Cream.

To view my morning makeup routine, check out this IGTV video I made. Lastly, to get a lot more information and my own special deals, join my Facebook Group. You can also comment below or email me at katiewheelerbeautycounter@gmail.com.

In The Press

If you’d like to read more reviews for yourself, here are several articles about Beautycounter that have come out in this past year. There were probably 100 I found, so here are just Beautycounter-specific ones rather than just ones where Beautycounter products appear: 

Refinery29: Why Beautycounter Is The #1 Trending Beauty Brand Of 2018

WWD Beauty Inc Awards: Beautycounter Wins Corporate Social Responsibility Award

Beautycounter on CBS This Morning

Fast Company: The government has no clue what’s in your beauty products. Beautycounter is finding out

The Zoe Report: The Best Beautycounter Products That Dermatologists Order, Too

Angeleno: Pacific Palisades-Based Gregg Renfrew On Her Personal Revolution For Safer Cosmetics

Business Insider: This $69 makeup-removing balm melts grime off my face...

The Zoe Report: Beautycounter’s New Brilliant Brow Gel Is Quickly Becoming A Cult-Fave

FORBES: Beautycounter Introduces Their Grooming Line Just for Guys, Counterman

Countertime In The Press

StyleCaster: Beautycounter’s New Retinol Alternative Is Already Getting Rave Reviews

Business Insider: Beautycounter developed a plant-based version of retinol for its new anti-aging skin-care line — here’s what it’s like to use and why the dupe may be a safer option

The Zoe Report: Beautycounter's New Countertime Line Features the Retinol Alternative You're Starting to See Everywhere


Have you tried any Beautycounter products? What do think?

Do you have any questions about Beautycounter or it's products?

Catching Up... July 2019 Edition

It’s been almost six weeks since my last catch up so I thought it was about time! I already shared my trip to Dallas and San Francisco, so I’m really recapping July at this point. It’s been a fun month but marathon training is picking up so some hard things too!

I spent 4th of July week with my family

I love the Forth of July because it’s the only time of year that my immediate family is all in one place: my mom, dad, little brother, older brother, sister-in-law, two nieces, and even my grandparents! We had a good time just hanging out, playing a little golf, and endlessly passing a ball back and forth with my 3-year-old niece… ha! She loved it. I even had the immense pleasure of sharing a room with her and her older “sister,” their golden retriever Molly, for a night.

Beautycounter launched Countertime

3 years in the making and it’s finally here! Countertime is a new anti-aging (also great for dry skin!) line that uses what we call a “Retinatural Complex” made up of bakuchiol and swiss alpine rose. Bakuchiol is derived from the seeds and leaves of the Asian plant Psoralea corylifolia, and it acts almost identical to retinol — without any of the redness, dryness, peeling, or flaking that's often associated with vitamin A.

There is a great article in the Zoe Report breaking down the line, another in WWD, AND an article in InStyle Magazine. So much good press! Feel free to send me a message at katiebeautycounter@gmail.com with any questions!

Here is a reaction from a fellow consultant:

"It is 100% the best line we've ever made. I adore using it each night - so luxurious, hydrating, and delicious smelling. My skin is so hydrated (no oils or balm required - this takes the place of so many extra products!), even toned and glowing all day! AND, look at how beautiful the glass packaging is! No more plastic + HUGE bottles that will last many months!"

Maddie came to visit

My lovely friend Maddie, who currently lives in Santa Fe, came to visit for the weekend. Sure, she really came to visit her favorite hairdresser but we’ll pretend the pull was me… ;) Just kidding, Maddie. We had one evening here in Denver, which we spent party in downtown Littleton and partly watching a horrible film on Netflix which I did not realize was originally in German and dubbed with English. We about died laughing. On Saturday evening we headed to Colorado Springs to go to Tapateria and, of course, the views. In the morning, we went on a hike that was actually horrendous (solid mile and a half of steep gravely parts we had to slide down… there was some falling) but at least we saw a baby deer?

Marathon training is going well

This weekend I’m going my furthest distance yet: 12 miles! I have to say, I tend to actually enjoy the long runs, but the mid-week runs are always rough. This week I ran 6 miles and I kept stopping to stretch out my legs, my stomach hurt and by the turnaround point my legs just felt so dead. At least I finished? Luckily, I’m focusing on taking this one week at a time and occasionally choosing to do a HIIT workout (or a hike!) in place of a run to keep me from feeling overwhelmed. Any tips from distance runners out there? You can follow along with my training HERE and donate to our fundraising efforts HERE.

Kidney Donor Weekend

This past Saturday, I got to participate in Kidney Donor Athlete weekend, which was a weekend of events geared towards kidney donors. Kidney Donor Athletes is an organization founded by Tracey Hulick. Tracey created KDA because when she was contemplating donation, she had a hard time finding examples of athletes that were able to return to their previous abilities after donation. Now she features athletes on her website and helps both donors and potential donors connect.

Saturday morning, we went on a hike on Mount Falcon Castle Trail. It was a great opportunity to meet some fellow donors in the area and I had a great time talking with a few of the women. There were even people there from other states: Michigan, Maryland and Kansas! That afternoon, we met for pizza and a few more people came that weren’t on the hike so it was nice to see some new faces. They also participated in the Donor Dash on Sunday morning however, I skipped out on that one because I already had quite a long weekend!

I’ve been loving the Bachelorette

When Hannah was announced as the Bachelorette for this season, everyone was incredibly skeptical and many people just didn’t like her. I, however, felt like I related to her so much (minus the pageant queen part… haha) and was really looking forward to her season. Well, she blew me out of the water and I think surprised a lot of people. I think what I’ve admired most about her (other than how she handled Luke on their fantasy suite date…) is how introspective she is about herself and her feelings. She clearly takes the time to work through everything she’s feeling and thinking and then is able to express herself and is honest about it as well. I’m looking forward to the finale!



Are you watching The Bachelorette?

What did you do for the Fourth of July?

What’s a favorite family tradition?

Catching Up... May 2019 Edition

How is it already the second half of May?? What happened? I have no idea but I am definitely looking forward to summer. While I don’t get summer off, we work slightly shorter hours. Plus the fact that it’s supposed to SNOW tonight… So I’m ready for some sunshine. Here’s what’s been going on with me lately:

ABBA!

At the beginning of the month, a coworker and I went to an ABBA cover band concert at Red Rocks Amphitheater. I believe this was the fifth time I’ve seen ABBA there and it never disappoints! Despite the snow, smaller crowd, and my ridiculous outfit keeping me from expressing my full dance abilities, we had a GREAT time! I’m so glad we didn’t let the weather keep us from going.

I Met Gregg Renfrew!!!

Gregg Renfrew is the Founder and CEO of Beautycounter and not only is she one of my fashion icons (so stylish!) she is such a role model and inspiration to me. I had no idea at the time how rare it is to get a chance to speak with her in person, so I can’t believe I had this opportunity. I may or may not have mumbled a few things and she had to stop me and ask my name… Winning. Major girl crush moment.

That same weekend, I went to a training event with Gina Murphy, who is the Chief Revenue Officer at Beautycounter. I met some other local consultants, which was really fun, and was definitely pushed out of my comfort zone as we paired up and practiced things like our “elevator pitch” or talked about our fears and what’s holding us back. This introvert was exhausted by the end but it was also very inspiring.

KCMO

Okay, technically my parents live in Kansas now but my home is always KCMO (Kansas City, Missouri to you non-locals). I had a follow up appointment to check on my kidney function (doing great!) and a dentist appointment (prelude to the next story) so I went home for the whole weekend. Lucky me, it was Mother’s Day weekend and I got to spend tons of time with my mom, along with the rest of my family. It was a great weekend at home!

I Need a Piano

Every time I go home and play on our piano, it makes me wish I had one (or at least a really good keyboard). It’s just so relaxing! I am NOT good after quitting in 5th grade, but I’d love to practice!

I’m Running More and More!

Last month, I talked about how I’m finally running again… well, now I’m up to 11 miles per week! Haha nothing wild… but more than 3 per week! Six of those 11 miles the past two weeks have been long runs as well. While it’s great I’ve gotten to that distance, I think I need to focus on upping my mid-week running game. This snow/rain, however, is putting a real damper on that plan (there’s a level of torture I don’t wish to endure this early on…).

I’m Getting a Root Canal…

Guess what I found out today? I bet you already guessed based on the title of this section. That’s right, I need a root canal. I’ve been told it’s not as horrible as it sounds and, to be honest, I’m more concerned about how much this is all going to cost me! Good thing I have dental insurance… Have you ever gotten one?? Give me tips below!

Follow My Team on Instagram For Giveaways!

My Beautycounter team has started our own Instagram page and will be doing some special giveaways over Memorial Day Weekend. Follow us at @BeautycounterDreamTeam to find out more!

Have a great week and thank you for reading!